If you haven't learned about this already, check it out. Easton is getting grassroots by launching this campaign with our five, esteemed, yet uniquely original custom frame builders.
I was stoked when new(ish) Wüleur, Dain Zaffke of Easton Bell Sports approached me to assist with graphic materials to promote this truly unique project which is a win, win for everyone. Steers attention to the Easton brand, highlights and promotes the frame builders and benefits five separate charities of each builders choice. Pretty awesome!
And 5 lucky people will win a Custom Dream Bike outfitted with Easton EC90 components and Shimano Dura Ace Di2 gruppo!
Find out more here :